- SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)
Rated 4.46 out of 5 based on 13 customer ratings
(13 customer reviews)
9,97 $
Category: Makeup
Product Dimensions | 5.91 x 3.94 x 1.97 inches, 1.41 Ounces |
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UPC | 609332828469 |
Manufacturer | ELF Beauty |
Country of Origin | China |
13 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)
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Haley –
Use only water based products for optimal results! Primers and foundation are either water based or silicone based. You will need to use only one or the other or they won’t work well together. It can cause your makeup to peel, separate or just look off.
This ELF primer is GREAT! There is no better primer out there for the price. I used to use $60 YSL and Tacha but I stand by this being just as good if not better!! Try it and save you some bucks 🤑
Samantha –
I could sing praises to this primer. It keeps my makeup on my face all day, even the especially sweaty days. I feel like it has the added bonus of creating a barrier between the rest of my makeup and my pores, helping to prevent breakouts. I honestly can’t believe I got such an effective product at this price.
rozi leibel –
If u are looking for a primer that grips makeup and foundation this one is great. Very similar to the milk griping primer but more price friendly. Feels a bit sticky but that the point 😀. I have normal to dry skin and it workes well for me. The makeup stays in place for 10-12 hours in everyday activities (didn’t try it in a very humid environment). Note that after applying sunscreen you need wait for 10 minutes b4 applying the primer.
In conclusion a good primer, very affordable and affective. I recommend.
ICT –
Probably a little too tacky for me
CatGatherer –
It is sticky it is hydrating it will hold your makeup in place until the end of time if you let it and yet it is still incredibly easy to take off at the end of the day or the next morning if you forgot to take your makeup off the night before which I do a lot 😂
I don’t necessarily use this on my whole entire face at least not every time I use it which makes it last a very long time and I like that a whole bunch.
If you have insanely dry skin like I do and you still struggle with being able to keep your I don’t know eyeshadow on or the concealer under your eyes and also keeping that from creasing you’re going to want to pick this bad boy up.
It is one of the best primers I have ever used and you can’t beat that price point I mean really! As a licensed cosmetologist and makeup artist I firmly stand behind this particular product as a fan freaking tastic choice for long wear makeup looks especially the more dramatic eye makeup looks.
Allow me to go in depth a bit more; when I use this particular product and in this moment I am speaking for myself only not for my clients, I will most likely be applying it to my eyelids and around my nose and then over any particularly hard to cover spots like a healing pimple or red marks that appeared for no reason and I don’t know what they are 😂. After allowing it to sort of dry but just to the very sticky point I will then either apply to my eyelids in particular, a tinted eyelid primer prior to putting eyeshadow on or my personal preference we’re not going to fight about this because it’s not up for debate, I will just put a thin layer of concealer on top of that on my eyelids and then proceed to do eyeshadow. I’ve been experimenting and if I don’t use that primer prior to doing an eyeshadow look that eyeshadow look is gone within a matter of hours. However if I do use the power grip on my upper eyelids that eyeshadow look will literally last days if I forget to take my makeup off which isn’t uncommon don’t come at me man I am a very tired person.
It works very well prior to putting concealer under and around my nose which is always angry because I have a drippy nose which means I’m constantly wiping it which turns it red and angry but using the elf power grip primer underneath my concealer has done wonders for concealing my Rudolph nose. it is also extremely helpful in succeeding and covering any facial scarring you may have from childhood acne or even adult acne!
🌟So my dry skin friends who also wear makeup and struggle with dry skin, creasing and longevity of makeup look no further you have just found the product that you probably need I also have another product recommendation but I’m not putting that in here just check my reviews!🌟
Leanne –
I saw this product on TikTok and let me tell you, run and buy it. Goes on really easily and makes a great base after your moisturizer for your make up routine
Ioanna –
Soo good
RedGator –
This works so much better for me than the putty primer, it stays in the heat and humidity in Florida. I use an eye brightening cream first, then I use the hello hydration moisturizer with SPF, apply this primer and then my makeup. I let each product sit to absorb before doing my next layer, probably about a minute or so in between each layer. My foundation is the old lancome idole formula and it is water based, so so make sure your using formulas that work together and not against each other. I also have fair sensitive skin in my mid 30’s, I react to neutrogena badly, and this has not made me break out or caused any reactions.
Shenelle –
I tried the milk primer and it worked magic for my super oily skin , I came across this for a fraction of the cost . The milk primer was $34 this does the same job for way less I am happy with my purchase
Julie Waddell –
It is great and lives up to all the hype.
L. –
I’ve tried many primers, but this is hands down the best! It covers nice and evenly, and has a sticky finish instead of an oily one like other primers. That is why I like it so much. Putting an oily primer over a moisturizer is too oily for me. This feels like it locks in my moisturizer, and creates the perfect base for my foundation. I’ll never consider using anything else again!
Sia –
Just received this product along with another and noticed the top had been opened? Has this happened to anyone else ??
Brianna Moudden –
The reviews from people are a little mixed but I believe this product is worth trying. For reference I have dry/combo, sensitive, acne prone skin. This is probably the best drugstore primer I’ve ever used. I have to say that if you’re not into the sticky primers you are not going to like this. Also if you’re looking for a primer to make your pores smaller this is not designed to help with that. If my pores are a problem that day I simply go in on top of the elf only in my pore areas (my inner cheeks) with pore primer. This product does really help adhere my foundation. Many say that it makes their foundation blotchy but I believe it has to do with conflicting formulas between this primer and foundation. (water versus oil) Or simply that their skin does not like it! Also I have seen that it dries a lot of people out, I have decently dry skin and have never experienced that with this product. As long as you are well cleansed and moisturized before this it doesn’t seem to cause an issue for me.